Digital ad frauds are growing rapidly day to day, with an estimated of $35 billion going to deceptive practices in 2020. And those deceptive practices just keep getting more sophisticated, with mobile ads fraud and video ads fraud among the most high risk channels.
Fake installs or attribution manipulation is one smart form of ad fraud that has been growing in recent years. This can be appear as two different practices, click spamming and click injection.
In this blog, we will discuss click spamming and click injection and how they are affecting you.
Click spamming also known as click flooding is an ad fraud works by generating a high volume of fake clicks or impressions while an app is running. This results in increasing the probability of misattribution and a potential payout.
The app or website use click bots. These automated bot allow fraudster perform one or more of these actions:
- Clicking ads automatically in the background.
- Faking actual engagement with an ad by generating “impressions as clicks”.
- Sending fake clicks from the device to vendors to collect a payout on ads.
Users might be using an app for game or some utility which have one or two ads visible. But in the background there might be more ads hidden in the app.
Click injection is a fraudulent practice for winning last click attribution in CPI campaigns. Click injection is done by injecting a click at the point of download to create it look like the download was referred by the fraudster. Although it was a genuine download but the fraudster gets credit for the download and receives payment.
How to Protect against Click Spamming and Click Injection?
As an advertiser defending click spamming and click injection can be tricky but it can be detected by keeping an eye on surges of traffic and suspiciously high clicks.
At Mahimeta, Our highly professional team and most advanced system detect these frauds and prevent you from such malicious activities.