Finding the best ad placement on your website is no longer rocket science, however, it does require some information and research to know where the placement of your ad can run best. Revenue generation from websites is affected by a number of factors and the placement of ads is one of these factors.

When it comes to establishing placements of ads, publishers have many preferences to pick out from. This regularly confuses them and raises questions such as which is the best ad placement and what are the perfect paying ad placements.

There is no assured ad placement to skyrocket ad revenue. Finding the perfect ad placement is all about personalization and publishers need to run by using high-quality practices to know industry trends.

Each site is exclusive and hence, monetization techniques cannot be standard for every website. For the ease of publishers, we have created this self-help information to find the perfect ad placement, type, and size for their website.

What is the Ad placement?

Ad placement is an ad unit or collection of ad units used to specify areas on the website of publishers where the advertisers are allowed to place their ads.

For instance, 728X90 – above the main content and 300X250 – in-feed are some well-known placements. Ad placement consists of size, type, and area of ads; shared with buyers throughout the inventory exchange.

Tools Necessary for best ad placement

Google Analytics: To monitor the site visitors and audience. Also, to analyze the visitors source, most used devices, geography-wise distribution, and more.

Heatmap: To search the most captivating factors on the website—above the fold and down the fold.

Ad Manager Dashboard: To know the exact revenue via inventory and overall performance of every ad size and type.

If you’re serious about maximizing display advertisement income think about the following elements when figuring out where to position ads on your site:

1. Traffic Study

The first step to optimizing ad revenue is to analyze the audience. Start with numbers such as month-to-month users and your site web page views.

Use Google Analytics to take a look at which country is imparting the traffic in the majority. This must assist to select the ad placement famous amongst advertisers in that area or keep away from ad placements not supported in that area.

Next, search the pages getting the most visitors and minimum bounce rate, these are the cash makers and publishers should sell these via guaranteed deals for best monetization.

2. Ad Visibility

Just due to the fact you have positioned ads on your website that doesn’t imply customers are seeing them.

Ad viewability has grown to be an imperative metric for advertisers. Digiday says, 54% of classified ads aren’t visible. This frustrates advertisers as half of their spending is destroyed.

All this presents stress on publishers to improve their inventory to show viewable ad units.  

Here’s an instance of viewability requirements – a minimum of 50% of the advertisement is in view for a minimum of 1 sec for display ads or 2 sec for video ads.

While developing ad placements, advert viewability must be one of the focus key point areas. Meaning, find out placements that get fantastic view time by users.

3. Performance of Already Placed Ad Units

Generate a report of your present placements and their overall performance on the basis of viewable impression, click-through rate, and overall revenue. Keep the best-performing ones and rethink the unsatisfactory ones. Also, these numbers must serve as your baseline to evaluate similarly check results.

Final Summary

At Mahimeta, we analyze all these things for our top-class publishers i.e. premium publishers and grant them with recommendations on where the excellent placement can generate them quality revenues. Some of our customers may additionally have placed their advertisements in the right place however are lacking the sizes that can function well. Are you not pleased with your website advertisement layouts? Sign up for a professional account at Mahimeta today and we will assist you to analyze your advertisement revenue and guide you regarding ad placements.

Leave a Reply