Keywords and descriptions are used to tell search engines more about the content of your posts and pages. When using WordPress, you might be thinking if it will add Meta keywords and Meta descriptions to improve your WordPress SEO rankings.
Numerous publishers ignore the practice of making SEO optimized content or even optimizing old content pieces for SEO. Publishers sometimes lose out on thousands of traffic. If your site already uses strong metrics, like a strong backlink profile or is generating a good amount of traffic can create a very quick ranking and increase it.
Step 1 – To understand the on-page SEO
On-page SEO are many courses with lots of information on it all around the internet. Nevertheless one guide that has always seemed to work for us is called the on-page SEO guide which is from Matt Diggity.
In this blog, you will have to focus on a few areas that the Google Search Engine looks for. These includes:
- Keywords within the heading of yours
- Keywords within the body of yours
- Keywords in the alt text
- Keywords within the SEO title of yours
- Keywords within Meta description of yours
It can be a little tangle at first but soon you will be able to understand. We will recommend that you should try to add your main keyword within the article in the header at least once, the body, also possibly alt text of an image, and a variation in the SEO title each at a time.
Step 2 – Method to use on-page SEO to increase your website traffic
Numerous times blog posts are ranking for keywords that are not even written within a blog post or the keyword densities are very low, or the keyword is only half mentioned compared to the competitors. Sometimes by adding a single keyword can make it very easy to increase your website rankings and traffic.
- Find out which keywords your page is rankings for
-You use these tools Ahrefs, SEMrush or Google Search Console for even free.
Here is an example of using Google Search Console:
-Once you have sign-in into your account, add and verify your website, giving the tool a few days to analyze some data.
-Then click on the Search Results and use the filter to filtrate the specific web page you want to test.
-You will now be able to see the keywords which the page ranks for, their ranking positions, impressions, and etc.
-Keeping in mind that this is only an overview and you can search even deeper into various geographical locations.
- Now check the web page and look if all the critical elements are optimized right for the keyword
In this blog now do a simple ctrl+f “ad revenue optimization” to see if the keyword is titled in the heading, body, alt image, SEO title, and Meta description.
-If it is not titled, then try to include it within reason.
Then using a tool like Surfer SEO can help automate this procedure and show you specific elements within your web page that are needed to be adjusted according to the keyword that you are targeting and your competitors.
- Save your web page and check the rankings.
It is secure to mention that you want to keep detailed records of the changes that you have made for the little chance that you might end up messing up or losing your rankings.
Step 3- Add keywords to the WordPress website
Now get into the actual part of adding your keywords make sure that as mentioned above there are some key elements in the page to target on which are the heading, the body, the alt text, the SEO title and the Meta description
- First make sure that you are signed in to your WordPress admin area
– Go to yoursite.com/wp-admin
– After that enter username and password
- Go to the page you want to edit and click the edit button
- Now start making the edits in the areas which are mentioned above
To change the alt text click on the image which you want to edit and then add your keyword to the alt text section. Make sure to recall to click the update button once you are done.
Now you can even change the SEO title and Meta description. There are numerous SEO plugins that you can use. Yoast is one of them that we will use in this example. Scroll down to the page to search for the SEO plugin section and try to include keywords within each section.
When you are done making the edits, click the “Update” button and you are done!
This blog is very helpful but if you still don’t find what you wanted then take a closer look at the pages which are driving the most of the traffic to your site and the keywords they rank for and if there is a chance of optimizing them. We ensure to focus on all the critical and complicated aspects of ad optimization ensuring your ad inventory earns the best ad revenue possible.