Authorized Digital Sellers initiative is also known as ads.txt which was established in order to avert counterfeit inventory in the digital advertising ecosystem. It permits the publishers to tell which entities or exchanges are ready to sell their traffic.

In order for ads.txt to work as it is anticipated and you need to make sure that you have the correct format. Each line should contain a maximum of between 3 to 4 fields of information. The first three fields are necessary and the fourth one is optional. You can see here:

Familiar mistakes in ads.txt are the following:

The ads.txt initiative only allows if implemented in the right way. Here are some of the most familiar mistakes we can see that publishers make with the use of ads.txt.

  1. formatted account ID or publisher ID is not right
  2. This is to Reach out to your Ad Network representative for them to check again and send with the right format. If the exchange domain is not known, then it does not mean it is not correct because sometimes it means that it is not yet known widely but still performs to check again with your provider.
  3. Missing out on any of the first three necessary fields. The first three fields are very important. So it is important to ensure that all three are complete in every line.
  4. Incorrect relationship value is the only acceptable value in RESELLER or DIRECT.
  5. Not correct lines bot means as ads.txt records. Lines that are for sure not for the purpose of ads.txt.
  6. Unusual characters or symbols. It is important to check if this was a typo and reach to your provider to confirm.

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