Low-quality ads can be a real problem for publishers as it affects user experience. This can have a negative impact on the publisher’s revenue. This can also affect the quality of a website.
In this blog, we will discuss low-quality ads and how they affect user experience and how to tackle them.
What are Low-Quality Ads?
The ad which is not related to the website content or does not engage users is a low-quality ad. An ad should be visually appealing and should convey its message to the users. For instance, if you run a blogs website, you would never want to run adult content ads or gambling-related ads on your website. An ad is considered low quality if the ad contains any of the following:
Uses abusive language
Give unclear information
Content which does not meet expectations of users
Low-quality ads are not only a problem for publishers but for the entire ad tech industry, as most of the internet users are using adblocker because of these low-quality ads. This threatens the sustainability of the internet’s ad-sponsored, as the publisher needs revenue to provide freely accessible content to users.
How to Find Low-Quality Ads on Your Site?
In order to maintain the standard of websites publisher should identify and remove low-quality ads from their websites. We have mentioned the ways below to find low-quality ads on your website:
- Constant monitoring of ads that are being delivered on your site.
- Recording user sessions.
- Review the ads that are being delivered on your site.
- Maintain high CPM rates.
- Ask users for their feedback.
How Does Working with Mahimeta Protect You from Low-Quality Ads?
It is time to crack down on bad ads for better user experience before it’s too late. Mahimeta works with premium demand partners with quality control systems in place to reduce the risks of low-quality ads for better user experience.