Content is all about web publishing but it can be very expensive, frustrating, and complicated to produce. From forums to free-ads, dating sites to microblogs, User Generated Content (UGC) has always been a well-known strategy for publishers since the past days of the web. In fact, it sometimes seems that UGC has taken over the web with the most well-known online destinations such as Facebook, YouTube, and Wikipedia all being influenced by the content of their users. Traditionally created and edited sites such as newspapers are even now can boost their content with vibrant comment sections.
At first, Monetizing User-Generated Content might seem like a license to print money. Various publishers have made the mistake of thinking that they just need to welcome all content and run ads around it and ignore the risks.
THE CONTENT YOU SIGN UP FOR IS THEIRS BUT THE RISK IS YOURS.
Whenever you sign up to ad networks such as AdSense, Ad Exchange, or any other, you agree to only use their ads online with their content policies. With Every demand source, there are its own rules for what is acceptable and what is not, but almost everyone has some restrictions on the content which you can monetize.
It is always the publisher’s responsibility to make sure that the ads appear with acceptable and suitable content. Which doesn’t change even if someone else has produced it because it is still the publisher’s responsibility.
BIGGER ISSUES
Opening your website for other people to add content can sometimes get you in trouble with more than just ad networks. Whenever you allow others to post content on your site there are many risks that you will have to face such as spam, copyright theft, and libel. Because of these risks, you might even lose your AdSense account.
HOW DO CONTENT POLICIES WORK?
Ad networks have content policies to assist them to attract advertisers. By making sure that all publisher’s networks meet the common stands they sell that to space to like-minded advertisers. This must be a family-safe network that does not show any inappropriate content even if it was published by a site owner.
WAYS BY WHICH PUBLISHERS CAN REDUCE THE RISKS ASSOCIATED WITH MONETISING USER-GENERATED CONTENT.
Every site varies but there are some common ways that can reduce the risk to the ad publisher.
Firstly you must not get greedy- There is no need to monetize every piece of content. Making your own assessment can be a risk so choosing which site to serve ads on is very important with slowly removing the inbound content. A way to flag risk indicators and pass these as key pairs into Google ad manager. Then we can choose what networks to serve under the right conditions
Risk indicators also include content that is posted by a new user, it can contain images, matches certain keywords or topics which has been flagged by other users, and appears in certain sections of the site.
Use of moderators – Moderators are active they look for issues and react to user reports. Community sites can recruit new volunteer moderators who are happy to help to make sure that the quality of the site remains high.
Having a clear content policy – Users who are posting content must have a clear understanding of what is suitable when they post. If you have reporting/flagging options then the rules should be clear to all general users.
Rapidly reviewing what slips go through constantly review what slips through – Every system has a flaw no system is perfect so rapidly reviewing and updating systems helps to respond to changes and continually get better.
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