A platform for digital ad management for huge publishers who have instantaneous sales is called Google Ad Manager. It also provides multiple ad networks include AdSense, AdExchange. It combines the sources from DoubleClick for Publishers and DoubleClick Ad Exchange. Google Ad Manager combines the aspects provided via DoubleClick for Publishers and DoubleClick AdExchange.
Google Ad Manager (GAM) is an entire platform to prepare and provide advertisements on the web, mobile, and television. The platform is designed to assist each advertiser and publisher streamline the advertisement serving manner to permit manufacturers to control and supply advertisements to a couple of target market areas from one platform.
The software is designed to give permission to brands to manage ads on different locations of audience. Google ad manager accounts are of two types: Google Ad Manager (free version for small businesses) and Google Ad Manager 360 (paid for brands). Google Ad Manager 360 provides more features i.e. advanced video option, unique targeting audience, and advertisement units (i.e. auto-suggested).
It additionally affords extra reports, i.e. invoiced and future sell-through impressions. It also gives permission for [, settings of team network, and Google Data Studio links (i.e. a reporting dashboard tool).
Benefits of GAM 360
Here are the benefits of using Google Ad Manager 360:
Simple User Interface (UI)
Google Ad Manager 360 provides a simple user interface (i.e. easy to understand). All features are clearly labeled in the dashboard.
Google Ad Manager 360 provides full control over who can view the ads and what type of ads you want to display on your website and in which location you want to display ads on your website. You can also target a mobile audience.
A collection of users are called teams that access Google Ad Manager 360. For example, you might create an English team for your English language site and give them access to advertisers and units that apply to that site.
Complete Reporting Tool
Google Ad Manager 360 is a complete reporting tool that gives access to create reports based on data.
Google Ad Manager 360 provides a testing environment. This tool helps users in learning how a campaign will look, how to create a testing object, how to setup advertisers and generate test data.
Google Ad Manager 360 provides Open bidding. Open bidding is the best option for website owners. It decreases the latency when ads load on the site. Open bidding depends on the server to server communication directly so it makes ad load quickly.
In the above, we have discussed google ad manager 360. If you need any support regarding google ad manager 360 you can contact with mahimeta support team.