Most consent pop-ups are there to fulfill one of two needs. Some websites have usually both. General consent popups takes users permission to consent to utilize the cookies and/or local storage for different means that are not “strictly necessary”, like analytics or personalization. They often look like something that Advertising consent pop-ups deal especially with personalized advertising, which often involves various third parties. This is most rife done through the TCF – The Transparency and Consent Framework is a standard approach for this by which online advertising industry works. TCF permits the users to set preferences for each partner involved one by one. The most well known solution for this is Quantcast Choice which look like the content pop ups for personalised advertising only which we will focus on this blog.
The method to Remove TCF pop-ups as Pop-Up Ads trigger Everyone
This is difficult to deny. We all know that pop up ads triggers and annoyed all users, whether they are for advertising, content, browser notification or whatsoever.
Unfortunately for publishers, most of the data suggests that the bounce rate from applying TCF pop-ups is not very high as it was before. These common consent pop-ups are not so much now that users are no longer phased by them.
Pop-Up Ads Cost Money or Leak Data
Collecting and storing consent comes with a cost. As publishers, we have the decision of either taking on that cost or following the time-honored internet model of paying those costs in data. As publishers, our audience is our family so therefore sharing data is not a problem but everything has its cost.
Pop-Up Ads Slow Websites Down
Core Web Vitals have triggered a new interest in website behavior among the site owners and every script that we add must be justifiable performance so that it hit the creates. Consent pop-ups have more apparent affect than the actual performance hit they create. By waiting to collect or check consent, these scripts disturbs the loading of ads. Which can make pages slower to load as ad requests will usually begin once consent is approved.
Should I Lose the Pop-Ups or Keep Them?
This is a decision that must be taken by every publisher themselve. As it stands though, mostly the ad vendors require the consent for personalized ads. Which means that publishers have the choice of serving consent pop-ups or they can slash earnings. Therefore it can be seen that how hard the cut of moving to non-personalized ads is likely to be, so most publishers should keep serving the pop-ups as long as the SSPs and Exchanges are looking for those TC strings.