Banner ads are very convenient way for publishers to build the awareness of your brand and especially when the best measures are followed.

After some time, banner ad units can be set to refresh on auto pilot. I’m this blog post, we will guide you to build, scale and serve mobile banner ads for app publishers. we will also observe the key design traits of mobile banner ads, tech features and some marketing tactics.

Furthermore, we will also discuss the media buying and method of evolution of a creative management platform, or CMP.

SAY BYE TO BAD ADS!

Digital advertising must be less annoying or intrusive for users so that it does not interfere with their mobile UX journey.

Moreover, iOS with its’ Skad Network updates to its ad network and mobile operating systems have stopped ‘bad mobile ads.’

IS BANNER BLINDNESS EVEN A REAL THING?

Standard banner ads are also known to cause banner blindness that is a condition in which users consciously or subconsciously ignore the advertisements presented to them in banner ads.

You can overtake the banner blindness once you start following the best practices & building ad campaigns that deliver a strong ROI.

MOBILE BANNER AD SIZES

Publishers have various options to choose from when it comes to mobile banner ad sizes:

  • Standard Banner 320 X 50: This banner size is most often used by app developers. You can see this at the top or bottom of app content in live-streaming apps and gaming apps.
  • 300 X 250 Mid Rectangular Banner: These banners mostly show up in the middle of the app or mobile page. With a 300 X 250 size, you can add more data to highlight the main specifications of the service or product that’s being promoted.
  • 320 X 90 Large Banner: These mobile banners are a little thicker than the 320 X 50 standard banner size. The large banner size works great with video banners or gif banners as they have more space to stream such content.
  • Smart Banners: Smart Banners serve ads in the reliable and best size after detecting the width, height, and orientation of the mobile device or tablet.

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