An ad unit is a container or a placeholder for an ad on a website or app. A publisher can have multiple ad units on a web page. Ad units can be of different types and sizes. Ad units send ad requests to ad servers and then display the ad. In this blog, we will discuss ad units, lets get dive into it.

Ad unit sizes

There are various ad unit sizes available. Some are better than others. These are some of the best performing ad sizes for desktop and mobile devices.

For Desktop: 970×250, 970×90, 728×250, 728×90, 336×280, 300×250, 300×600, 160×600.

For Mobile: 320×50, 320×100, 300×250, 336×280

Do you want to learn more about ad units?

1 – How to make ad units

The proper way of making and setting up ad units are difficult for ad optimization success. If you fail then you might end up serving blank ads, hurting the user experience, losing visitors to the website and you might even miss on ad revenue.

2 – The ad placements

Finding the right ad placement for your ads is very important in optimizing your ad revenue. Above we have discussed how to test your ad placements, the best practices, ad placements for desktop and mobile devices, and what to do.

3 – The ad unit troubleshooting

Sometimes are some issues like showing blank or not serving the correct ad sizes. Many things can go wrong when you are setting up ad units and the main cause of the issue is difficult to troubleshoot.

Do you want to optimize your ads?

Mahimeta helps publishers optimize their ad revenue and manage their website ads. So that you can focus on creating more engaging content on your website. If you want to optimize your website ads, then sign up now and maximize your current revenue. To know more get in touch with us now.