Ad serving limits are the number of banner ads which is shown in Adsense accounts. Limited ad serving influences the publishers’ earnings directly cause the less the ads are shown to users means that the lesser the clicks leading to the less revenue.

Enforcement action is temporary because it lasts for only 30 days.  It also takes longer than that under some circumstances. Both will lead to a larger proportion of google Adsense impressions unchanged having a serious impact on revenue.

Why has Google limited ad serving?

Ad Serving limits are utilized by Google to minimize the effects of invalid traffic while they research an important issue in its inventory   It is a tactic that permits them to guard advertisers against a potential issue. While the users are guarded against the issue the fewer of those requests will result in filled impressions meaning lower revenue. This is an automated process in most cases. This google investigation helps and protects you from invalid traffic.

Can social media advertisements results in limited ad serving?

Having a conversation with many publishers we have come to a conclusion that many publishers are affected by ad serving limits. Yet there are sometimes when traffic from social media promotion sets off ad serving limits, but the cause seems rifer to be the message than the media. Social media is a great and very effective way to drive traffic to your website. And there is nothing wrong with doing that but there are some AdSense rules that can be easy to break on social media if you are careless.

How can publishers avoid ad serving from being limited?

For publishers, it is a responsibility to make sure that the quality of traffic that we send to our partners is good and will not affect them in a bad way. This will not only keep our accounts and our reputation standing but it will also help you ensure that there are stronger bids and long-term revenue. This will not keep our accounts in a good state and help to get strong bids and good long-term revenue.

Don’t confuse ads as content

Another rife cause of accidental/ mistaken clicks is when ads are designed to look like content. When users click an ad that they think that it is content, but they might click back and close when they ended up on an unexpected site. This is another situation where publishers sometimes find it difficult to implement changes that might reduce their short-term revenue, but such issues might cause serious problems in long term.

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