AMP-HTML ads are very faster, lighter, and more secure than any other standard ads. They are built using AMP-HTML and using many of the smart contents that make AMP faster.

AMP-HTML ads are made to work on AMP and non-AMP web pages both on any device, in numerous standards and various creative formats (such as carousel, parallax, and light box).


  1. Fast Fetch or Real-time Configuration

Fast Fetch is the process that allows ads on APM pages to load at an average rate of 2.7 secs than legacy ads. It was announced in 2017.  It allows the page-made ad request earlier than before and retrieves the ads when the ad slot is reviewed by a user.

AMP has also a new feature which is called a Real-Time configuration which permits the publishers to run out targeted auctions. And for a reward, RTC provides you with a bonus by integrating with the prebid server and header bidding offers for ads on AMP pages. Which allows publishers to access header bidding demand through AMP faster.


  1. Server2server Header Bidding with AMP Ads

Another option to try header bidding on their AMP pages for publishers is to enable the server to server wrapper. Here you use a wrapper to link it to multiple demand partners through a wrapper interface and dashboards. Furthermore, it also assists you to overcome all the drawbacks of RTC. And with a wrapper-based integration, you can call out as many demand partners as you want for auction.


  1. Build-in Consent Element

AMP project has released two new updates which let publishers build user controls and organize their choice through a new AMP component called AMP consent.

This all makes it happen to only load ads and analytics when a user acknowledgment is given. Furthermore, elements can be customized more by vendors to have more great behaviors that depend on the user’s settings.


  1. Video Ads on AMP Pages

AMPs are designed to load pages faster and videos make web pages load slower. With the rise of video advertising AMP has come out as a solution to run videos on AMP pages.

AMP permits both in-stream and out stream video ads both. In-stream video ads can be structured using the amp-video extension. It has all the basic features including analytics, docking on scroll, and autoplay.

And out steam video ads use the basic amp ad extension but it still needs advertisers to lookout for AMP inventory to show video ads.

For further information, sign in on mahimeta.com.