If you are not happy with your current ad placements or ad sizes and want to know which ad sizes are more effective, we have created a list of the most effective ad sizes. Most of the advertisers use the top-performing ad sizes. This means top performing ad units have the potential to boost the publisher’s revenue.

Top Performing Banner Ad Sizes and Placements

Let’s take a closer look at the top-performing banner ad sizes and ad placements and how you can use them to increase your CTR and revenue.

728×90 – The Leaderboard

728×90 ad unit is one of the most commonly used ad sizes on the internet. 728×90 can be used on both desktop and tablet. It supports both image and text ads.

Placements

These ads are best placed in article pages before content, between content and after content.

300×250 – Medium Rectangle

300×250 is also the most commonly used ad sizes. This size usually fits into a sidebar or content area of the website without affecting the user experience. It can be used across all screen sizes. It supports both image and text ads. Medium rectangle is popular with advertisers because it offers a large amount of inventory, that means the publisher can increase their revenue using this ad unit.

Placements

These are best placed in the bottom of the screen in article pages, between content, after content or even in the sidebar for desktop.

336×280 – Large Rectangle

336×280 can be used on desktop, tablet and larger mobile screens. It supports both image and text ads.

Placements

Large rectangles are best placed in the bottom of the screen in article pages, between content, after content or even in the side bar for desktop if your site layout allows.

160×600 – Skyscraper

160×600 unit is popular with blog sites using WordPress as it fits well within the sidebar. Skyscrapers can be best used on a desktop but can also be used with mobile and tablet. It supports both image and text ads.

Placements

Skyscraper is best placed within the right or left sidebar depending on your website layout.

300×600 – Half Page or Large Skyscraper

300×600 unit is popular with blog sites using WordPress as it fits well within the sidebar. Its size makes it the highest performing banner size. Large skyscrapers can be best used on a desktop but can also be used with mobile and tablet. It supports both image and text ads.

Placements

This ad unit is best placed within the right or left sidebar depending on your website layout.

These are the most effective ad sizes that we have found work well with publishers. If you have any queries regarding ad sizes and ad placements get in touch with us.

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