If you get inside a new platform for ads monetization you must be familiar with their tons of terminology. Understanding these terminologies or metrics is very important as they help you to keep an eye on your ads performance. However, ignoring these metrics can get you in severe trouble in the form of revenue loss.
Most of the publishers often struggle in understanding different metrics used in the AdSense dashboard. Unfortunately, if you don’t have knowledge about these metrics and how your ads are performing, how can you optimize your ads for maximum ad revenue?
In this blog, we will discuss Page RPM and help you to understand it.
RPM or the revenue per thousand impressions is the estimated revenue generated through AdSense for every 1000 impressions. The full form of RPM is Revenue Per Mille.
Publishers can calculate RPM as follows:
RPM: Estimated earnings / Total number of impressions for the site * 1000
AdSense Page RPM focuses on the RPM you made on a particular page. To calculate the Page RPM for AdSense, you would:
Page RPM for AdSense: Estimated earnings / No. of page views for a page * 1000
By using RPM and Page RPM metric, you can keep an eye and compare the estimated ad revenue a particular page is earning per 1000 impressions. Either your page is not performing or performing well? Having this knowledge can help you better optimize your ads.
AdSense is a perfect choice for new publishers. However, to get the most from your ads you need to know different metrics and have some expertise. Rather than struggling with low AdSense Page RPMs, provide us with the opportunity to optimize your AdSense ads.