In this blog, we will discuss Google’s limited ads solution and how it is different from non-personalized ads. Let’s dive into it.
What are Google’s Limited ads?
Difference between limited ads and non-personalized ads
By removing the cookies has affected both advertisers and publishers. Advertisers cannot accurately track, target, and measure the performance of ad campaigns. This results in a decrease in revenue for limited ads. According to the Google report published in 2019 studied that the revenue impact of removing third-party cookies in programmatic advertising. The results showed that the publishers’ revenue dropped by 52%.